From the course: Graphic Design Tips & Tricks

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For the love of design!

For the love of design!

- Maya Lim, on her blog awhile back, wrote something very thoughtful and so obvious, it made me sigh. She was comparing the labels on two otherwise-identical pasta sauce jars, Greenway Organic, a little bit formal and buttoned up, and Brad's Organic, bolder, more free-form, name in Lucida Handwriting with a drop shadow. And she asked, all else being equal, which would you choose? Before confessing that she had opened Brad's Organic first. And in describing her choice, here's what she had to say. Brad's Lucida Handwriting with a drop shadow is something I can't imagine using today, but years ago, back when Microsoft Paint and Publisher were sources of endless fun, back when I spent hours putting up catalogs and making collages, I'm sure I did. I love drop shadows and strokes and fills and crazy fonts. More meant more fun. With its clashing colors and sundry typefaces, Brad's Organic reminds me of that spontaneity and freedom of childhood. It reminds me of what designing meant in grade…

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