From the course: Magazine Design Start to Finish: The Cover

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The many voices of type, part 1

The many voices of type, part 1

From the course: Magazine Design Start to Finish: The Cover

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The many voices of type, part 1

- Have you ever noticed that you speak in a lot of voices? You have your normal voice. You have a whisper voice, an excited voice, a firm voice. You have a happy voice, a sad voice, a goofy voice. And that you move from one to the other naturally and usually without noticing. I saw a tee shirt the other day that said in white type on black, All I need is love and cycling and a dog. And 'dog' was small and last and almost timid, but not quite. That hierarchy in scale is typographic nuance and it's a primary tool for telling stories in a magazine. I think no magazine is better at typographic voice than National Geographic. I'm gonna show you a few pages that illustrate what I mean and I'm showing them to you because we wanna keep them in mind in order to select our own typefaces for Leaf and Mortar. This is a spread on plastics in the newly redesigned National Geographic. It's a fairly open look. There's a lot of text here. A large photograph. And up near the headline are five typefaces…

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