From the course: Logo Development: Identity Design and Discovery
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The value of preparation and research
From the course: Logo Development: Identity Design and Discovery
The value of preparation and research
- The most critical phase of any identity project happens before you ever start to draw a line. This period of preparation is what will determine the success of your efforts. It will provide the foundational information that will differentiate a robust and smartly targeted solution from a vacuous visual platform bereft of substance. This is the difference between reading a book versus merely scanning the synopsis. The juiciest details are always in the margins, and they always create a better product. Discovery in any project is always a two-way street. Yes, it allows you to fully focus on and better understand your client's objectives, but it does exactly the same thing for them. I've more than once heard clients claim this preparation is like taking their company to a psychologist. Probing questions can sometimes be painful to answer, but they ultimately help you and your client discover the same truths. It establishes a partnership betweenyou that allows for the optimal outcome…
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