From the course: Universal Principles of Design
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Alignment
- Hi, I'm William Lidwell, and this is Universal Principles of Design. In this movie, "Alignment: Getting Your Ducks in a Row". The U.S. Presidential Election of 2000 between George W. Bush and Al Gore was a nail-biter. It was, in fact, the closest presidential race in U.S. history, decided by a mere five electoral votes, and one-half of one percent of the popular vote. The key to victory was winning Florida, and the key to winning Florida came down to a recount in four counties, counties where there seem to be a high number of voting irregularities: missed votes, double votes, and an improbable number of votes for fringe candidates not popular in the region. The cause of the problem? The ballot violated a fundamental principle of design, the principle of alignment, and the resulting errors decided the U.S. presidential election of 2000. The principle of alignment describes a fact about human perception: things that are aligned are perceived to be more related than things that are not…
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