From the course: Universal Principles of Design
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Expectation effects
- [Voiceover] Hi, I'm William Lidwell, and this is the Universal Principles of Design. In this movie, expectation effects, or the power and perils of knowing what's expected. In the national anger and mourning that followed the assassination of Martin Luther King, Jr. in 1968, one third grade teacher, far away in Riceville Iowa decided to do something about it. The teacher, Jane Elliot, knew that you couldn't just talk to third graders about what happened, about racism and civil rights, and the assassination. They wouldn't understand it at that age. She needed a way to get the kids to experience the problems in a more concrete way. In a way that they could truly understand. So, she ran a noveled experiment. What is now commonly known as the Blue eyes-Brown eyes exercise, made famous in the documentary The Eye of the Storm. After a brief introduction about racism, Elliot explained to the children in her class that it was an established fact that blue-eyed people were better than…
Contents
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(Locked)
Cognitive dissonance5m 20s
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(Locked)
Expectation effects5m 59s
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(Locked)
Five tenets of queuing6m 7s
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(Locked)
Freeze-Flight-Fight-Forfeit4m 52s
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IKEA effect4m 11s
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(Locked)
Left-digit effect2m 58s
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(Locked)
Nudge7m 46s
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(Locked)
Shaping5m 14s
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(Locked)
Storytelling5m 58s
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(Locked)
Zeigarnik effect4m 28s
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(Locked)