From the course: Universal Principles of Design

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Face-ism Ratio

Face-ism Ratio

From the course: Universal Principles of Design

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Face-ism Ratio

- [Voiceover] Hi. I'm Jill Butler, and this the Universal Principles of Design. In this movie, the face-ism ratio, or the power of saving and losing face. On June 5, 1956, Elvis Presley, a young and rising music star, appeared on The Milton Berle Show. That night, Elvis sang "Hound Dog" for the first time on television, and during the final chorus, Elvis slowed the tempo of the song, gyrating and thrusting his pelvis to the beat of the music in a particularly suggestive manner. Audiences had never seen a performer move quite like this, and fans in the studio went wild with excitement. Overall, the media's reaction to the performance was negative, and they quickly gave Elvis the nickname Elvis the Pelvis. John Crosby of the New York Herald Tribune described the young performer as "unspeakably untalented and vulgar." Parent organizations, religious groups, and even the PTA condemned Elvis and rock 'n' roll music by associating both with juvenile delinquency. Now at the time, Ed Sullivan…

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