From the course: Universal Principles of Design

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MAYA

MAYA

From the course: Universal Principles of Design

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MAYA

- [Jill] Hi, I'm Jill Butler, and this is the Universal Principles of Design, in this movie, MAYA, or Finding the Goldilocks Zone of Mass Appeal. Since its introduction in 2001, the Apple iPod has evolved considerably even branching off into a new product category of smartphones. It's sometimes easy to forget how much the form factor has evolved, because each generation of product release has typically been so incremental. But when you compare models across generations, you see that what once looked novel and advanced, now looks old and clunky. Mechanical controls were progressively minimized, and subtracted from the face with each new generation, until they disappeared altogether, with the touch screen models. And this was not accidental, it was by design, and it is in part due to a design principle called the Most Advanced, Yet Acceptable principle, or MAYA, for short. MAYA is a strategic principle, useful for determining the most commercially viable aesthetic for a design. The…

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