From the course: Critical Communications for IT

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Brand and reputation and ecosystem health

Brand and reputation and ecosystem health

From the course: Critical Communications for IT

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Brand and reputation and ecosystem health

- [Instructor] As we dive into our Critical Communications Capability model, we'll first cover the results areas. A good way of looking at the results areas is like a scorecard or scoreboard. Although the tracking of scores can be subjective, you want to keep these four areas in mind throughout your critical situation process, from preparation to execution to follow-up. While the relative importance of each area may vary depending on your type of business or organization, each area is fundamental to organizational success. We start first with brand and reputation. Brand and reputation is fundamental to the perception of an organization, and great time is invested in commitments to building these important elements. Management of a critical situation can protect the considerable investment made in the brand and reputation or, if poorly managed, can lead to a degradation of a company's perception. This figure covers the…

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