From the course: CIPP/US Cert Prep: 2 Private Sector Privacy

Unlock the full course today

Join today to access over 22,600 courses taught by industry experts or purchase this course individually.

CAN-SPAM Act

CAN-SPAM Act

From the course: CIPP/US Cert Prep: 2 Private Sector Privacy

Start my 1-month free trial

CAN-SPAM Act

“

- [Instructor] Unsolicited advertisements often land in our email inboxes. We're bombarded by messages, on a daily basis, attempting to sell us products and services. The CAN-SPAM Act seeks to regulate commercial email to protect consumer privacy. As with most of the privacy laws we discussed, CAN-SPAM is an acronym, and this one is a mouthful. The full name of the act is The Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. Before we get into the specifics of CAN-SPAM's requirements, let's talk about three different categories of email messages. The first category is commercial content. These are messages that advertise or promote a commercial product or service. The second category is transactional or relationship content. These are messages that facilitate or confirm a transaction that the recipient has already agreed to. And the final category includes all other information that…

Contents