From the course: Data Visualization: Storytelling
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Eye candy
- [Instructor] There's an ongoing argument about the validity of using eye candy to keep things interesting, so we entertain as well as inform. I fall clearly on the side that acknowledges that as communicators, we must entertain while we inform. But this entertainment can't come at the expense of accuracy and truthfulness in our data communications. For instance, you shouldn't pick fancy charts just because they're more interesting than a bar chart, unless they're also at least equally as accurate, understandable, and clear. Eye candy really serves three purposes. The first one is to keep things fresh, interesting, and engaging. But equally as important if not more so, eye candy can serve to draw the eye to what's most important. Think of animation as being beautiful and engaging, sure, but also functional in that it can help make sure your audience notices the important stuff. And not only do we draw the eye to…
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