From the course: Data Visualization: Storytelling

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Personalization

Personalization

From the course: Data Visualization: Storytelling

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Personalization

- [Instructor] I have bad news for you. You're somewhat of a narcissist because everyone's interested in things that are about themselves and the things that they care about. Storytelling by its very nature is an act of narcissism, not only on the part of the storyteller but on the part of the listener. If you believe what I was saying earlier about how stories are an evolutionary advantage because they help the listener learn how to solve problems, resolve anxiety, learn skills that will help him or her survive then that's very clearly a narcissistic thing. The story in its consumption is directly about the listener and their reality as much as it is about the storyteller. So I think it's very powerful to think of storytelling in this context to try to create stories consciously that connect directly to your audience and their need to understand certain things about themselves. One of the great examples of personal…

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