From the course: Data Visualization: Storytelling
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Progressive depth
- [Instructor] Some stories are simple and they stay simple. I love simplicity. But simple doesn't mean simplistic. And as I've talked about many times, the point isn't that everything has to be simple, but that you have to present simple, higher level information to people to get them to self-select in for deeper and more complex content, based on their interest in the subject matter. That's the entire basis of my four-by-four model for knowledge content. The basic idea is that you have to present content to people in levels. I call them the water cooler, the cafe, the research library, and the lab. The water cooler moment is essentially that initial attention-grabbing piece of content. It's the thing that lets people decide whether or not they're interested in what you're talking about. Just like if you're chatting at the water cooler, people around you will decide if they want to hang out and talk longer. If…
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