From the course: Debbie Millman on Branding Design Matters and Personal Work

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Branding design, strategy, and innovation

Branding design, strategy, and innovation

- Let's change directions a little bit: branding. - Yes. - You work for Sterling Brands, you're the president have been for more than 20 years. - Well, I have been the president for nearly 20 years. I celebrated my 20th anniversary at Sterling a few months ago but I've recently been promoted to chief marketing officer. - Congratulations. - Thank you. So rather than just look after the design business, I'm now looking at marketing the entire business which includes design, strategy and innovation. So that's a really new and exciting development for me. It also gives me the opportunity to continue to do a lot more of my self-generated projects, which I'm doing more and more and more and more of. - You've worked on more than 200 rebranding projects with huge clients like Kraft, Nestlé, Procter & Gamble to name a few, Pepsi-- - Yes. - So when one of these massive clients comes to you and says we want to reimagine our brand or freshen it up, where do you even begin? - The first thing I…

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