From the course: Debbie Millman on Branding Design Matters and Personal Work

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Education is critical to everything

Education is critical to everything

- Is education a big part of what you do for your clients? - I think education is a big part of everything. I think education is a critical aspect of anything. In that, you really need to know what you're talking about. You know? (laughing) - Yeah. - Life is very difficult when you don't know what you're talking about. And you get into a lot of trouble when you don't know what you're talking about and you pretend to know what you're talking about in an effort to persuade somebody to do something that you want. That's manipulation, that's not branding. That's manipulation. - Right, but I guess my question more is, helping them understand what their needs are, teaching them, bringing them to that place. - Oh, I think the best clients want that. The worst clients want to tell you what you need to know and want to educate you. But the best clients are the ones that want to collaborate and they want cross-pollination and cross-teaching and that's when something really exciting happens…

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