From the course: Illustrator for the In-House Designer
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About spot colors - Illustrator Tutorial
From the course: Illustrator for the In-House Designer
About spot colors
- [Instructor] There are a few reasons why one or more spot colors could be used in your work. The first being that your brand, or the company you work for, has a distinct color that it uses as part of its identity. You might hear this referred to as the company or corporate color in your workplace, or as a book color in print production, which is also how they are referred to in Illustrator. In Europe and the United States, this is most likely to be a color from the Pantone system, and in Asia it could well be from the Toyo system. If I go to the swatches panel here in Illustrator, we can call up Color Books by going to the Color Books menu from the loader at the bottom left of the panel. And here you'll see that I have a whole lot to choose from. I'm just gonna choose Pantone Solid Coated just for now, and I'll apply one of those colors to this logo. So if I choose, for example, Pantone Strong Red, and I'm choosing that because I know it's outside of the gamut of CMYK, or what it…
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