From the course: Brand Redesign: Small Business
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Advertising - Illustrator Tutorial
From the course: Brand Redesign: Small Business
Advertising
- [Instructor] In this movie, we're going to go over how we use the new brand assets and the brand photo library to pull off engaging, informational-oriented advertising that reinforces the new brand identity to get the company noticed. What's going to facilitate our marketing efforts and make 'em far more effective is the fact that we now have our own photography to work with. In the previous movie, I talked about how we hired a local photographer and provided him with a list of photos we wanted him to shoot. Some of those photos included B-roll photos like you see here. When their technicians show up for a job, they use certain tools and they use certain supplies such as this showing here. I had the photographer take pictures in a more artistic manner. This one has a nice depth of field to it. He also took very good photographs of the team and some of their uniforms and the very vans that they drive around town. Now, because we have these photographs on-hand to utilize in our…
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