From the course: Learning Logo Design
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Art directing yourself - Illustrator Tutorial
From the course: Learning Logo Design
Art directing yourself
- [Instructor] As you proceed throughout the creative process, you always want to be aware of any improvements you can make on your designs. Don't fall in love with them so much you can't be critical about the art. In this movie, I want to show you how I recognized an issue and fixed it, and it improved the whole design along with other areas in the motif as well. So let me show you what I mean. On this specific design direction I created for elevated culture. This was my thumbnail sketch that captured that essence of an idea. I then proceeded to rough it out using a pen to create the actual panther motif in his pose as you see here and then refine that in a more finished way that I could use in illustrator to build from. And that's what you can see here. And it's a proud panther boldly moving forward and the wings imply the whole elevated aspect of the concept as a whole. Now we're going to select this and I'm…
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Contents
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Picking an appropriate style7m
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(Locked)
Thumbnail drawing28m 57s
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(Locked)
Refined drawing19m 31s
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(Locked)
Craftsmanship methods26m 21s
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(Locked)
Holistic creative process34m 19s
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(Locked)
Art directing yourself5m 33s
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(Locked)
Creating customized logotypes17m 42s
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(Locked)
Texturizing a logotype11m 53s
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(Locked)
Presenting design directions12m 21s
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(Locked)
Writing design rationales4m 8s
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(Locked)
Handling client feedback14m 6s
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(Locked)
Setting up final deliverables11m 51s
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