From the course: Learning Logo Design
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Brand awareness and usage - Illustrator Tutorial
From the course: Learning Logo Design
Brand awareness and usage
- Once a logo design is done and all the various brand assets have been delivered to a client, doesn't mean the work is finished. The life of the brand has just begun. And brand building is the process of generating awareness. So all the brand assets that we've delivered to Elevated Culture are showing here. This is the totality of all the various independent graphics that they now have to use and produce everything they want to produce. We provide them in such a way that everything can work on a light or white colored background but we also provide all the assets in a way that would work in a reverse sense on a dark colored background. And this is going to make usage easier for them as they move forward and begin to build their brand. The first level of brand building entails their identity design. So I'll design a business card form. And if needed a letterhead and envelope. Although that is becoming less needed as…
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