From the course: Brand Redesign: Small Business
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Brand logo creative process - Illustrator Tutorial
From the course: Brand Redesign: Small Business
Brand logo creative process
- [Instructor] The creative process when it comes to how you approach vector building in Illustrator can differ quite a bit from one user to the next. So in this movie, I want to take you through how I usually approach the creative process related to building my vector-based logo designs, exploring typography options and art-directing myself along the way. So let's jump into it. One of the first things I'll do when I approach any branding project, whether it's for a new business, or in this case a rebrand, is I'll go back through my past projects and I'll try to determine if I've ever worked for a company within the same industry, or utilizes the same visual aesthetic that I have in mind for this current project. And that's what I've done here, is I've gone back and pulled various things. And some of these relate, some of them I only put in here just because I still like it and it's going to inspire me to create something new, even though I may not use anything that is specifically…
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