From the course: Flexible Systems for Visual Identities
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Brand standards and style guides - Illustrator Tutorial
From the course: Flexible Systems for Visual Identities
Brand standards and style guides
- [Instructor] In this movie, I'm gonna walk you through a complete real-world brand standards style guide. So let's jump into it. So you've already seen how I created the custom logo type for Azar Pro Services. You've seen that they have various formats, be it vertical, horizontal, they have secondary brand graphics. Well, how do you take a system and organize it in such a way that it makes it useful, especially in this case, for a small business so that it's not overwhelming for 'em because the larger the business, they can afford to have a brand manager. If it's a small business, not so much. So I try to bake the process down and simplify it and organize it, and that's what I wanna walk through here. So this is the style brand standards guide that I created for Azar, and we're gonna walk through it. This is the cover here, and I try to make it engaging to what they do. They do both residential and commercial. Part of their service, not the only part, is window washing. It's a big…
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