From the course: Logo Design: Techniques
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Change one thing
If your logo has two or three features, Let's try taking some letters and adding something The thing that you change may be as simple as taking a nick out of one of the letters, or covering up a portion of one of the letters. Or filling in the counter space, Or filling in the counter space, for example, with the M, making it into a tuxedoed figure, or inserting a mouse into the counter space of the N. Or giving the types some personality by adorning the dot of the I or the ascender of the D. Then we have simple treatments like this. Perhaps we want to add a baseline shift. The keyboard shortcut for that is Shift + Option or Alt The keyboard shortcut for that is Shift + Option or Alt and the Up Arrow. Or hide one of our letters. Or hide one of our letters. We can actually just change it's color to none. Or flip one of our letters. In this case, I will need to convert the type to outlines. And then, Command + Shift + G to ungroup…
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