From the course: Designing a Logo for a Band

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Choosing colors for the logo

Choosing colors for the logo - Illustrator Tutorial

From the course: Designing a Logo for a Band

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Choosing colors for the logo

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In evolving the logo, it's now time to talk about colors. My client supplied me with this file early on. It's a mock up of their forthcoming CD release, and they expressed a liking for this pink color. So using that as my starting point, I matched that to Pantone 672, and then I built some color themes. Based upon Pantone 672, and I did that using the color guide in illustrator. So what I want to do is select that square first of all, to which 672 is applied, and then come and click Edit colors. If I now use the eye dropper, get colors from selected art, I can then choose different color harmony rules and I did this three times. Once for analogous, ones for complimentary, and one for triad, and each time I saved those color themes. To save a color theme, I'm going to click on the folder right there, and then you can name it like so. Click OK, and then that will appear on your swatches panel. So then, with various iterations, I just applied these colors to my pieces of type. In…

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