From the course: Logo Design: Techniques

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Color associations

Color associations

From the course: Logo Design: Techniques

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Color associations

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- [Instructor] If I were to show you these colors and these logos, you'd have no trouble pairing the color with the logo. The color or colors you choose for your logo should enhance the attributes of the company. Color connotations are cultural, personal, and sometimes, contradictory. Typically, a logo has one prominent color, but there are many examples of logos that use multiple colors. Using multiple colors can convey diversity and inclusivity, or a wide range of products. Red symbolizes love, passion, and strength. It also conveys danger and aggression. Pink is feminine, sweet, and associated with childhood. Blue is calming, protecting, professional, and serious. It also carries connotations of authority and success. Brown is earthy, natural. Orange conveys autumn, Halloween, citrus fruits. Green is healthy, fresh, natural, fertile, organic. In the US, it's also the color of money, and can be associated with envy. Black is solid and powerful. It can also connote mourning and…

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