From the course: Learning Logo Design
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Creating a brand standards style guide - Illustrator Tutorial
From the course: Learning Logo Design
Creating a brand standards style guide
- [Instructor] Once you have the final brand asset files set up and organized to make usage easier for your client, you also want to lay out a brand standards guide. I have two types of brand standard guides I want to show you. The first is a simplified format and I usually provide this for small business clients. It explains usages and will help them manage and use their brand assets without making the process overly complicated. So this is an example of my simplified brand standards guide. It has all the formats of their logo. We have one layout option here, another one here that's more horizontal that they might want to use on their website and that's provided in process. The central area is spot and black and white. This is page one. We'll go to page two. Page two has an option where it embeds the logo is the letter U in Unity. So if they prefer using this format, they can and the brand mark itself. Once again…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.