From the course: Drawing Vector Graphics Laboratory

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Creating a greeting card

Creating a greeting card - Illustrator Tutorial

From the course: Drawing Vector Graphics Laboratory

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Creating a greeting card

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(logo whooshes) - Welcome to Drawing Vector Graphics Laboratory. I was asked by a paper company to create a greeting card design. So in this movie, I want to take you through the process from initial sketch, building out the vector artwork, and specking color, and setting up the artwork to work well for the type of specialty printing we're going to be using. So this is where it started. This was my rough sketch just using a marker. This was really small. This was about maybe two inches wide, so it's actually showing a lot larger on your screen. But this is what I initially drew out. Now, when I come up with an idea, I'll think about it for awhile and I do a lot of my processing, in terms of aesthetic, just in my head. Just thinking about it. What would work well? In this case I wanted to do a Christmas theme, partridge in a pear tree. And I wanted it to be stylized in a way that it could be used in a lot of different ways. Yes, greeting cards being the primary way, but this could work…

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