From the course: Drawing Vector Graphics Laboratory

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Creating a painted logo

Creating a painted logo

- [Von] Welcome to Drawing Vector Graphics Laboratory. In this movie, I want to go over creating a painted logo. Now, this is something I kind of stumbled upon within the context of a branding project I was working on. I decided one of the iterations I wanted to pitch to this client was a brand mark that played off of a heart motif. So this is the original design I created, and I liked it but I thought it could be a little bit more dynamic. This was the first iteration based off of a thumbnail sketch I did and I decided to make it a little more interesting in terms of thick and thins, and progressed it from here to this one, which I liked even more. It just had more movement to it and was just a little more alive, I guess, than the other one which was pretty iconic and static. So first off, I should point out that our tonal family that I developed for this client, sometimes I develop those and come up with the color exploration and what to use and suggest a bunch of different colors…

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