From the course: Design a High-Impact Sell Sheet

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Define your audience

Define your audience - Illustrator Tutorial

From the course: Design a High-Impact Sell Sheet

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Define your audience

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- [Instructor] Understanding your audience will help inform multiple aspects of your cell sheet including key features and benefits to highlight, the tone of your content, colors to use, whether to use illustrations or photos, fonts to use and the illustration style your going to be using. For example, if you have a fun product targeting new moms it will be important that the content you develop speaks directly to them by calling out how your product specifically benefits them using a tone that empathizes with their experience, choosing colors like soft or bright pinks, yellows, oranges and blues that are often reminiscent of baby imagery showing your product versus illustrating it to show that it's functional and safe. Choosing fonts that are bold or playful and using universal iconography versus detailed illustration to ensure that your product remains the hero. What is their average age or age range? Are they male, female, or both? What is an average day in their lives? What are…

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