From the course: Design a High-Impact Sell Sheet

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Define your call to action

Define your call to action - Illustrator Tutorial

From the course: Design a High-Impact Sell Sheet

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Define your call to action

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- [Instructor] A high-impact sell sheet should leave the viewer with a key next step to make their purchase. It seems simple enough, but 70% of small businesses do not include a clear call to action like this on their sales collateral. While most calls to action, or CTAs for short, can be overly simple, such as get in touch today, or act fast, supplies are running out, relying on a trite phrase might fall short with your viewers. If you're going to lead with strong content, you need to end with strong content. A good CTA will encourage your viewers to use your product or service to make a change in their lives. It might be funny, catchy, or even inspirational. It should reiterate your value as succinctly as possible and it should clearly define next steps. Additionally, your CTA doesn't have to include a hard sell. In fact, if your sell sheet is the first encounter someone has with your brand, you might want to consider a CTA that offers them something for free first versus asking…

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