From the course: Learning Logo Design
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Defining a client's expectations - Illustrator Tutorial
From the course: Learning Logo Design
Defining a client's expectations
- [Instructor] Design is an art form, a method of human expression that follows a system of highly developed procedures in order to imbue objects, performances, and experiences with significance. But it's also said that art is subjective. I may like a design, but my client might not. So, gauging a client's expectations is one way to help avoid problems down the line. It's not a guarantee, but it's worth doing regardless. So, let me share some questions you can ask yourself about a new client to help you determine if their expectations are reasonable. The first type of expectation is design work expectations. When a potential new client contacts you and asks you to provide a quote for their project, You want to ask them five initial questions first. The first question, who are they? What does their business do? Surprisingly, many people ask me to quote on a project and they don't even tell me what the project really is, so…
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