- What is a sell sheet?
- Types of sell sheets
- Defining your audience, purpose, and call to action
- Using data and visuals
- Choosing images and colors
- Designing the sell sheet
Skill Level Beginner
- [Amy] Welcome to my course on how to design a high-impact sell sheet. I'm Amy Balliett, the CEO and owner of Killer Infographics. In our first few years in business, multiple clients came to us looking for infographic sell sheets. They wanted engaging one-sheeters that made their businesses shine. Through multiple iterations, we continued to learn and refine the process. One being lesson was that we were including far too much information on a single document, leading to sell sheets that were fun to look at but not easy to comprehend.
In this course I'll share what we learned through nearly 500 sell sheets we have produced for clients since. You will learn about sell sheet best practices, how to create compelling content that will drive your message and let your sell sheet become your best salesperson, and you will end with a final sell sheet ready to go. So, let's get started on learning how to design a high-impact sell sheet.
Data Visualization: Best Practiceswith Amy Balliett1h 15m Beginner
Storytelling for Advertising Campaignswith Stefan Mumaw35m 10s Beginner
1. Developing Your Content
2. Laying Out Your Content
3. Wireframing Your Design
4. Designing Your Sell Sheet
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