From the course: Logo Design: Techniques
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Designing with negative space
made by the counters. In this case, these three letters have already been converted to outlines. I'm now going to come to the Object menu, Compound Path, and release. That's going to now fill in the counters. I'll then, with my direct selection tool, Shift + click on the letter spaces themselves and apply none to them so that all we see are the interior shape, and those alone may be enough to convey the letters. Think about the space that is created by certain letter combinations. One of the most famous negative space logos is the FedEx logo for the arrow that is created between the E and the X. This didn't happen automatically or by accident, but happened, I speculate, something like this. So I am going to make sure I'm at a comfortable view size So I am going to make sure I'm at a comfortable view size and then draw a guide to the rightmost edge of the E. I'll press Command or Control + semicolon I'll press Command or…
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