From the course: Brand Redesign: Small Business
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Developing the new identity - Illustrator Tutorial
From the course: Brand Redesign: Small Business
Developing the new identity
- [Instructor] After I have audited a business, curated feedback through a creative brief, followed up with any questions, and done other research into the industry specific to the business, I tend to sit on all of the information and just think about it. This allows my mind to play with it and make associations and begin to form ideas. It's a slow boil process for me that helps me to produce effective concepts. Then and only then do I start actively creating. You've heard me say it before and I want to reinforce it again now, drawing is design's best friend. If you avoid drawing, you're limiting your creative potential because the skill of drawing will allow you to more fully explore a greater range of design possibilities. It's not about becoming a full-blown illustrator. It's about leveraging ideas that require more illustrative approaches to solve a design challenge be it iconic or more organic. So let's take a look at how drawing facilitated the ideation efforts for OneStop Pro…
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