From the course: Creating Brand Identity Assets
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Developing a typography guide
From the course: Creating Brand Identity Assets
Developing a typography guide
- Typography is another very important part of the brand identity process, and the visual identity of a company oftentime hinges off whether or not you get the typography just right. Can you imagine the famous logos of the world with a completely different typeface? It's very hard to imagine, but just go into your image editor of choice, and just type out famous names in some really wacky fonts. You'll find that it just doesn't resonate the same as it does when you actually see them in their true typeface that they were designed to be in. And so, it is because of that fact that we need to make sure that the typography that we deliver to our clients at the end of the day explains exactly when, where, and why they should be using the typography that we've laid out for them. So in this movie, what we're going to be doing is discussing this typography guide, and this is basically a template that I've included here inside of your exercise files that you can sort of copy and use in your own…
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