From the course: Learning Logo Design
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Establishing scope of work - Illustrator Tutorial
From the course: Learning Logo Design
Establishing scope of work
- [Instructor] One of the first steps you need to take on any design project, logo or otherwise is to determine what the specific creative deliverables will be. This is called scope of work. Early in my career as I started working with other design firms and ad agencies, I would often hear this term used. SOW. I pretty quickly realized this acronym stood for scope of work. I also later realized the same acronym was used to define statement of work. Not sure which term came first but they both relate to the same topic. Scope of work defines project-specific activities, deliverables and timelines for a designer providing creative services to a client. And the statement of work is the document that contains the same information. Let me show you an example of how to go about determining the scope of work. So we're going to be working on a brand design project, a visual identity package and we need to define what we're…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.