From the course: Design a High-Impact Sell Sheet

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Identify your key differentiators

Identify your key differentiators - Illustrator Tutorial

From the course: Design a High-Impact Sell Sheet

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Identify your key differentiators

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- [Instructor] Key differentiators help to explain what makes your product or service unique when compared to similar products or services. We talked about defining your value proposition, and I mentioned that a value proposition should not be a list of features. Your key differentiators, on the other hand, can be a list. Their role is to keep your product or service features top of mind. As an example, here's a sell sheet from BooginHead, an infant and toddler accessory company out of Seattle. While BooginHead has numerous products, this sell sheet focuses on the PaciGrip, a universal pacifier grip. The sales sheet calls out three key differentiators noted by the headlines Go Team, Universal Pacifier Holder, and Custom Clip. By using eye-catching headline text as well as lines that link the call outs to an actual product photo, a viewer can quickly comprehend what makes PaciGrip different. You'll also notice that there isn't a line connecting the words Go Team with the team logos on…

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