From the course: Brand Redesign: Small Business
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Incorporating feedback and revisions - Illustrator Tutorial
From the course: Brand Redesign: Small Business
Incorporating feedback and revisions
- [Instructor] The moment of truth has arrived. The client has reviewed your design directions and has provided feedback. So let's take a look at what the client has said, and what, if any revisions they have requested. So the following are the five brand systems close to final comps we sent to the client to review, to go through, to think, and then come to the conclusion. What direction do they want to take their company? So this was the first one. It was a brand character centered type of brand identity. Here's another one utilizing another character driven design but less of a brand mascot, and more just a graphic motif. Here's another one more utilitarian in terms of it's aesthetic in communication, but nonetheless a great mark. Here's another one. A timeless iconic brand symbol. And the last one we presented, which is type driven, is utilizing type only with some iconography to communicate with. So which direction did the client end up going? The one they picked to choose to…
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