From the course: Design a High-Impact Sell Sheet

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Let your brand guide you

Let your brand guide you - Illustrator Tutorial

From the course: Design a High-Impact Sell Sheet

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Let your brand guide you

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- [Instructor] When discussing key differentiators, I showed you an example sell sheet from BooginHead. Here are four other sell sheets showing their distinct products. Notice the similarities? Every sell sheet produced by BooginHead includes an orange header and footer with their logo always at the top and their contact information always at the bottom. Each product follows the same font treatment with the key feature not only within the product name, but bolded for added impact. Next, the value proposition always starts with an orange tagline to get a a grip on something, like get a grip on drool. Key differentiators always have blue headlines while additional features are called out in bullet points below. Photos of each product take center stage. And the same four social icons appear as subtle indicators of other ways to keep in touch with the BooginHead team. The brand even shines differently based on the intended audience. With sell sheets that are geared towards direct sales…

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