From the course: Design a High-Impact Sell Sheet

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Organize your content

Organize your content - Illustrator Tutorial

From the course: Design a High-Impact Sell Sheet

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Organize your content

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- [Narrator] Now that you've developed your content, it's time to organize it into a flow that tells your story as clearly as possible. To do this, take a moment to write down the questions a buyer might ask. Let's use my company, Killer Infographics, as an example. Here are some questions our clients often ask us. Who are you? What do you do? Who do you work for? Why should I work with you? And, how do I work with you? I've already gone ahead and put these questions in the same order we usually encounter. By listing out the questions that you are often asked and listing them in order of priority, you'll begin to get an idea of how your content should flow. If your product or service is so new that you don't have a standard list of questions, no need to worry. Most one-page sell sheets follow a similar narrative. If you're selling a product, consider the following order of information. First, introduce your brand by leading with your product or company name and a tagline. For…

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