From the course: Learning Logo Design

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Presenting design directions

Presenting design directions - Illustrator Tutorial

From the course: Learning Logo Design

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Presenting design directions

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- [Instructor] Whether a client is local or you're working with the client remotely, presenting your design directions needs to be done in such a way that the method you use doesn't overpower the message of your designs. In this movie, I'm going to show you how I format my design directions and present them to my clients in what I call a close to final comp. This will allow them to review, compare and choose a logo design direction to move forward with. So let's jump into this. First, I want to show you the design directions I presented to Cascade Lakes Soda Company. And usually when I use this format, it's almost always in a horizontal, every now and then based off of the design and the client, I might do it in a vertical format, but either way, the size of the document in this case, a PDF, for each of these directions, is eight and a half by 11. So a client can easily print it out on their end. You should also make…

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