From the course: Designing a Logo for a Band

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Presenting the logo ideas

Presenting the logo ideas - Illustrator Tutorial

From the course: Designing a Logo for a Band

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Presenting the logo ideas

Because I'm presenting my ideas remotely, I'll be sending them as PDF files. In the absence of me being there to explain them, they need to speak for themselves. When presenting your logo ideas, don't show anything you're not happy with. And don't overwhelm your client. Distill your ideas to just the best ones. I'm putting each iteration on its own page, so there's no distraction from competing versions around it. I'm also changing the order of my ideas. I much prefer my third idea, the North by Northwest, which I'm not calling Raven, to the other two. That's the one that I'm now calling idea number one. And I want my client to see that one first. So this is what I sent to my client. That's idea number one, and this is idea number two and idea number three. So there are responses. Firstly, idea number three, the mysterious figure. I thought it looked interesting, but too evocative of a spy movie. Idea number two, like the general idea, but felt the enclosing shape too limiting. Idea…

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