From the course: Brand Redesign: Small Business
Join today to access over 22,500 courses taught by industry experts or purchase this course individually.
Presenting the new brand logo designs - Illustrator Tutorial
From the course: Brand Redesign: Small Business
Presenting the new brand logo designs
- [Narrator] Most of my clients are out of state so personally presenting concepts to a client or board is something I almost never do. Most of my presentations on a branding project are what I call a captive audience. Meaning, I composed a well thought out email that clearly communicates everything they need to know when viewing the designs. And then I let them come to their own conclusions. In this movie I'll show you exactly how I present my ideas and compose rationale that gives the client an insight into the thinking behind each design. Now these were the five design directions we ended up creating in the previous movie but now I want to talk about brand systems. And all I mean by brand systems, when you look at this first design over here, we're going to take a look now at the brand system for that design direction and that is this. It's part of a brand system meaning this one is the vertical, the primary logo design for the new brand. But all of these assets will be delivered…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.