From the course: Brand Redesign: Small Business
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Redesign results and conclusion - Illustrator Tutorial
From the course: Brand Redesign: Small Business
Redesign results and conclusion
- [Narrator] I love how this whole project turned out, but the true success for design shouldn't be relegated to mere aesthetics. A brand's true success comes after the design is done and it's existing in the real world, competing with other brands and marketing strategies. How did OneStop Pro do? Let's take a look at the results. We launched this brand in August of 2016. After it launched, come December of 2016, the client connected me and told me that his revenue projections for the next calendar year, 2017, were going to double his revenue. That's absolutely outstanding. That is awesome, and that shows you the strength and power of brand redesign, or branding in general when done well. He also reported that they've had a higher percentage of first-time contacts after they've rolled out their brand. That's carried through through the last year. The company has continued to grow and expand. They just bought out a construction company, and this brand is going to serve them well as…
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