From the course: Logo Design: Techniques
Join today to access over 22,500 courses taught by industry experts or purchase this course individually.
Replacing letters with words
- [Instructor] It's a commonly used graphic device to substitute a word or letters or a part of a letter in a logo with a symbol. We've all seen the famous I Love New York logo. This technique works best if the word is a common one, or the letter is a simple shape. Avoid substituting the first or last letter of a word, which is likely to cause the word to be read without the picture. And keep the image simple. Let's see some examples. For the first example, I've substituted the O with this target symbol. This is just a custom shape that I found in Photoshop. And we've seen numerous examples, I'm sure, where the A in the word Star is substituted with a star. A less obvious letter to substitute, but, in this case, it works, having a hook instead of a J. And keep in mind that you won't necessarily need to substitute the whole letter. In the second example here, it is just the dot of the I that is substituted with the fire symbol. So let's create one ourselves. I want to replace the A…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.