From the course: Learning Logo Design

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Setting up final deliverables

Setting up final deliverables - Illustrator Tutorial

From the course: Learning Logo Design

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Setting up final deliverables

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- [Instructor] Once a client has chosen a design direction, and all revisions if needed have been made, it's time to set up the final brand assets. In this movie, I want to show you how I now dial in specific brand color using the Pantone Matching System, and how I organize all the final brand assets so it's easy for a client to access them when needed. Let me show you how I do this. So we're going to go over all the brand assets for Elevated Culture. This was the primary logo that he picked for Elevated Culture brand. And when I work in Illustrator creating design directions, and I'm dealing with color to try to decide what are the brand colors going to look and feel like, I don't worry about dialing in the specific print-ready colors such as Pantone. I don't work in Pantone when I'm developing, I just use raw color, meaning I just get it aesthetically the color I want. So if I click on this, on the type, and we…

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