From the course: Cert Prep: Adobe Certified Associate - Illustrator
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Understanding typographic principles - Illustrator Tutorial
From the course: Cert Prep: Adobe Certified Associate - Illustrator
Understanding typographic principles
- [Narrator] In this movie, we'll take a look at key points about typography and its use in digital images. Let's start by defining typography. Typography is the art of formatting and arranging type in print and on screen. So typography is something you can study to learn the history and methods of, and the term of typography can also refer to the actual appearance of type. So you can say something like the typography in that book was exquisite. Graphic designers use typography to make text readable, attractive, and appropriate in the context of the rest of the design that they're creating, and they use several different techniques to achieve those goals. First, designers choose a typeface, and let's get clear right now. The difference between a typeface and a font. The term typeface refers to the design of a set of characters. The term font refers to the digital file on your computer. So Helvetica is a typeface. Helvetica Light Oblique is a font. Font size or point size is also a…
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Contents
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Identify the purpose and audience for graphics4m 3s
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Communicate with peers and clients4m 15s
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Demonstrate knowledge of basic project management concepts5m 6s
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Understanding copyright, permissions, and licensing5m 40s
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Obtain permission to use images of people and locations2m 35s
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Understanding digital image terminology4m 1s
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Understanding how color is created in digital images2m 13s
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Understanding principles and techniques of design3m 52s
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Understanding typographic principles3m 28s
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Understanding composition terms and principles2m 35s
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