From the course: Learning Logo Design
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Using a creative brief - Illustrator Tutorial
From the course: Learning Logo Design
Using a creative brief
- [Narrator] Using a well-defined creative brief is all about moving past the surface information, available to anyone and diving deep into the psyche of a client. You're after the emotional and intuitive essence of your client's business product or service. Now that may sound intimidating, but it can be greatly simplified by spending the necessary time to carefully craft questions that will elicit a more in-depth understanding of who your client is and how they think about their business. A creative brief can be used for a new business, or it may be a business that has been around for awhile and now needs to rebrand itself. Your questions should force your client to view themselves from an uncomfortable position and help them to see their company from their audience's point of view, et cetera. The whole point of the creative brief is to reveal unexpected information that in turn will give you insights needed to…
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