From the course: Learning Logo Design
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Using mood boards - Illustrator Tutorial
From the course: Learning Logo Design
Using mood boards
- [Instructor] Language is the single most powerful communication method in the history of man. But even words can fail to communicate what is needed to solve a visual creative problem at times. When this happens, you can turn to using mood boards. A mood board is a visual presentation method most commonly done in the collage format, consisting of gathered images, texts, and sample objects based on a specific topic or theme. A mood board conveys a general idea or imbues the look and feel desired by visually showcasing potential styles, color and aesthetic attributes that a project may want to consider. Most professional creatives tend to think visually. It's wire industry has historically been titled visual communication. So mood boards are a great way for a client to self-collate and communicate with a designer. A mood board can help isolate and establish a visual aesthetic. So let me show you the mood boards that the two…
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