From the course: Design a High-Impact Sell Sheet
Join today to access over 22,600 courses taught by industry experts or purchase this course individually.
Using photography - Illustrator Tutorial
From the course: Design a High-Impact Sell Sheet
Using photography
- [Narrator] The first thing to consider before wireframing your design is whether or not you will be using photography. Most high impact sell sheets rely heavily on photography, simply because photos are often used to sell physical products. We've already touched on some photography best practices, when talking about making your product or what you're selling the star of your sell sheet. Beyond best practices for your standalone product photos, though, there are a few other things to consider when using photography in your sell sheet. If you're using photos of people in them, make sure that the people are distinctly happy and/or impressed, as they're interacting with your product. Additionally, make sure your product is still a large part of the overall image, since it's the real star. Try to avoid black and white photos. A sell sheet is meant to engage your audience and excite them about your product or service, so vibrancy is key. This rule should only be broken if your brand…
Practice while you learn with exercise files
Download the files the instructor uses to teach the course. Follow along and learn by watching, listening and practicing.
Download courses and learn on the go
Watch courses on your mobile device without an internet connection. Download courses using your iOS or Android LinkedIn Learning app.