From the course: Design a High-Impact Sell Sheet
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Why custom visuals are key - Illustrator Tutorial
From the course: Design a High-Impact Sell Sheet
Why custom visuals are key
- [Narrator] Now that we've laid out our content, it's time to determine what visuals to use to make your content shine. Before we dive too deep, though, I want to take a moment to talk about the value of custom visuals. Studies show that 94% of first impressions of your brand, service, or product will be based entirely on the design of the first piece of content someone sees. Because first impressions matter, it's important to lead with quality design choices, which means that relying on stock imagery isn't an ideal solution. This is because custom imagery converts a viewer seven times more than stock imagery. Today's audiences have become adept at recognizing stock imagery versus custom content. If you're not an illustrator, this doesn't mean that you are out of luck, though. Custom visuals aren't simply illustrations. They can be photographs as well. If we look at Booginhead as an example, the photos of babies are not stock images. They're babies actually using the product being…
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