From the course: Design Your First Logo

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Color associations

Color associations

From the course: Design Your First Logo

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Color associations

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- [Instructor] Colors can be loaded with meaning, so you'll want to make sure your choice of color is on message with what your brand stands for. Let's look at some common color associations. Red for excitement, passion, and anger. Orange, vibrant, playful, energetic, et cetera, et cetera. So green, healthy, organic. Blue, trustworthy, you get the idea. You've seen things like this before. And if you're thinking that this is all a bit simplistic and a bit stereotypical, then you would be right. But still should be taken into account. A far more nuanced approach to the different ways in which color can be received is this infographic from David McCandless, whose website is informationisbeautiful.net. So it's important to keep in mind that for every positive connotation that a color has, there is also a corresponding negative connotation like green for envy, or yellow for cowardice. There are no bad colors, but whatever color…

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